Email sales@rankermarket.com
Email sales@rankermarket.com

Search Engine Optimization

What is SEO?

SEO stands for Search Engine Optimization which is a process of improving the website visibility in organic search results of leading search engines. It is a process where webmasters plan their promotional strategies as per the guidelines issued by search engines and hence get their pages listed in the SERPs . As a result, they generate traffic to their targeted pages. SEO is divided into two parts, one is On-Page SEO and other one is Off-Page SEO. They both are vital for the overall success of SEO campaign.

 

Importance of SEO?

Imagine you have a store and no one visits your shop. Then how would you survive and enhance your business? Same thing happens with websites or blogs as well. There are billions of websites and web pages available on the web and how can one find your website? Through SEO, webmasters improve the website visibility in search engines and hence generate traffic to the website. And once there are visitors at your website, you have the possibility of converting the visitors into customers.

What We Do?

At RankerMarket, we have expert marketers team who are experienced and have thorough knowledge of marketing world. Our SEO experts first analyze our client’s needs, their website and then send them a blue print for promoting their website. After receiving our client’s feedback then we discuss our strategy and path for achieving the goal.

Our SEO Strategies: Part 1

  • On-Page SEO

On-Page SEO is the practice of optimizing web pages and hence rank them higher in SERPs which results in more traffic to your blog. Here we optimize both the content and HTML source code to improve the performance of the web pages. Below are the things we optimize in order to get the results:

With On-Page optimization, webmasters try to improve the visual aspects, performance, check the health of website through Webmasters tools, analyze the traffic and find pages to boost conversion. Even they perform the A/B tests in order to find the right tools and design which performs better. Below are the things we optimize in order to get the results:

  1. URL Optimization
  2. Tag Fundamentals (Title Tag, Meta Descriptions, Meta Tags)
  3. Keyword Research & Planning
  4. Body Tags (H1, H2, H3, H4, etc.)
  5. Keyword Optimization
  6. SEO Friendly Design
  7. Internal Links
  8. Boost Site Speed
  9. Image Optimization
  10. Content Quality
  11. Code Optimization
  12. Sitemaps & Robots.txt
  13. Microdata markup and Schema.org
  14. Google, Bing Webmaster & Google Analytics Setup
  15. Social Channel Integration
  16. Broken Links
  17. Competitor Analysis

Our SEO Strategies: Part 2

  • Off-Page SEO

On-Page SEO and Off-Page SEO go hand in hand. It is as important as the On-Page SEO. If you don’t have a good performing website then you will struggle to rank it. There is a myth that Off-Page SEO is all about Links. But it is way way more than that.

On-Page SEO solve your website’s internal issues like performance, visuals, design, codes, meta data etc. but Off-Page SEO helps in creating a brand and hence it tells search engines what others thinks about your website. Like, if a lot of quality and relevant websites adds your link or point towards your website then this indicates search engine that your website has a great content. Hence it increase the chances of Google rewarding you with higher position in SERPs.

Our SEO Techniques:

1. Competitor Analysis
2. Business Listing
3. SEO Audit
4. Blogging
5. Business Reviews
6. List Placement
7. Videos Submission
8. Guest Blogging
9. Infographics Submission
10. Commenting
11. Content Optimization/Planning
12. Audience Analysis
13. Broken Link Building
14. Presentation Submission
15. Image sharing
16. Quality Social Bookmarking

 

 

 

We Understand Google Updates!

A few years ago, people thought SEO was all about building links. All one needed to do is create a website, stuff keywords and build thousands of links through directory submission, bookmarking, article submission etc. and you get the much desired 1st page ranking in Google. And that was the reality but now things have changed drastically. There are algorithm updates like Google Penguine, Panda, Hummingbird etc. which does a great job in identifying the low quality websites or spamming websites and penalizing them. 

We understand such updates as we have done thorough research on it and know how to promote websites without getting blacklisted by Google. We only do White Hat SEO which takes a bit of time before showing results but is safe and ideal for long term benefits.

Tools & Trends

We are equipped with the latest tools that one can use for deep analysis of latest trends. We have access to paid tools in order to give our executives complete insights and details that they need to achieve their targets. We know the trends of SEO and we always keep an eye on the letest happening in the world of SEO through top blogs like Search Engine Land, Moz, Google’s Blog, etc.

Thorough Analysis

Mobile Friendly Results

Keyword Optimization

Boost Conversion

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Feel free to talk to us

Have any queries or just curious to know more about us? Just fill up the form and one of our executives will be in touch with you soon!

 Email sales@rankermarket.com